Some of the businesses in today’s time are solely surviving on mobile apps. The application is the product/service provided by them. It is important to understand what elements makes a mobile application a successful one. This will help such businesses flourish right from the start. Since the competition in this market is pretty high, clever usage of these key factors can save the business. They are as follows:
The mobile apps are made for Androids or iOS or both. To target a wider audience, development on both platforms is necessary. After that, the testing on both platforms is even more important because the application can behave differently on each platform. The usage stats of the both platforms will help in knowing whether it is worth investing in development of both platforms or not.
Security of the data is a big domain in itself. The user needs to be assured that their data is safe and the application will not use the data on the phone for marketing etc. without knowledge and consent of the user. These days people store all sorts of data on their phones- may be it personal data or financial information. If the application does not maintain the element of trust, people are not going to use it.
3. Response times:
As a user of the mobile application, you would not want the page to load with delays. With desktop computers, people still have the patience to wait for the response time of the application but when it comes to mobile applications, everyone needs quick results. This is because the purpose of doing things on the phone is to save time. Therefore, the load times and response times should be carefully noted with different connection speeds.
4. Ability to get the feedback:
Although it might seem that the users are not interested in providing the feedback of the application, but actually, many users are happy to provide it- only if it is quick and easy to do so. There should be a quick link to give the feedback and the form should definitely be as small as possible. Also, sending reminders to users for feedback should be limited, as many reminders will annoy them or very less number of reminders will reduce the chances of getting the feedback. Hence, an optimum number of reminders should be there.
5. Offline mode:
Even though everyone has internet connectivity but since mobile is used on the go, the connection might not be proper or might drop off regularly. The users should be able to access much of the application (if not all) in offline mode as well. This will increase the chances that the user will use the application.
No mobile application with a difficult design was successful. Performing the tasks on the application should be handy and intuitive for the users. Here, simplicity is the key. Keeping the minimum stuff on the screen can also help to make the design simpler and avoid the users from getting overwhelmed with the options and elements on the screen. This is where a good UI and UZX helps.