To get the visibility and recognition in the market, SEO practices are necessary to adopt. There are two major categories of SEO techniques: On-page and off-page. The on-page approach is used as a one-time task, but off-page continues as a regular practice. It is responsible for getting you on top of the search results and is used by the search engines. Following off-page techniques can help your business to stay ahead in the competition:
1. Social Networking:
To build a name of your business and reach out to people online, it is important to use social media network. This is the first and foremost step to have an online presence. To maintain a good status of your business or give a character to it, use social media. Sign up for social media websites like Facebook, Twitter, Pinterest, Quora, Google+ and post interesting content to engage the users. This way, people will start recognising your brand.
2. Writing Blogs:
A robust way to keep the users engaged with your brand is to start blogging. If your content is interesting or useful for the readers, they will come back for it. There is a reason why people invest in a good digital agency. It is important to make sure that the content is clear, concise, informative and formed in such a way that it conveys the message quickly. People don’t prefer to read very long posts unless they are very engaging.
3. Use of Forums:
It is important to use the forums related to your business not just for advertising your business and informing the users about it, but also to get more knowledge out of it. You might get some important inputs for your business if you participate in the forums. Being part of a community will be helpful in both ways.
4. Link Baiting:
It is a technique in which a website uses the content of some other website by giving their reference. It is perfectly a legal way and is preferred by a lot of businesses these days. It is helpful in sharing useful knowledge without using bad practices for the sake of engaging users.
5. Submitting the articles:
If you believe that your content is very unique, informative and perfectly related to the topic and has a perfect title, you can submit the article in the submission directory. Choose a directory which has a decent PR.
6. Use of Infographics:
Infographics are a fancy way of depicting the information in a visually effective manner. They are very easy and quick to read. The digital agencies can use their creativity here. Even platforms like Instagram are used to show the infographics and attract traffic on your website.
It involves linking the different pages of your website with each other. If you have a lot of content on your website or blog entries that are related to each other, you can link them by providing anchor link text. If the users are interested, they will read more. A classic example of this is Wikipedia where different pages are linked to each other by a common term.
There are other off-page techniques as well, but these are the basic ones which can help you the most. Once you are set up for them, you can go for more techniques like reviews, listings, photo sharing etc. Off-page linking helps websites to work collaboratively to present useful information to the users.