As a business owner, you’ve got to wear a lot of hats. And wearing lots of hats takes up a lot of your time. A website can help save you time answering questions, share a lot of information and can market your business for you – all while your running your business.
Here is why we think a professional or a business – small, medium or large should have a website:
Establish A Presence:
More and more people are looking for services and products on-line than ever before. Peoples' habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what. Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net. Add your web address to your stationary, business cards and other advertisements and you'll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service. The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses!
Create a New Customer Base
Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)? With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.
Establish a Relationship with your Clients
People generally prefer to do business with people they "know." On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.
Build Reputation, Credibility and trust with potential clients
Many of your potential customers may not be familiar with your company. Web sites offer an ideal forum to showcase your previous work and accomplishments to potential clients. A well designed website can help convey a professional image of your company and give you the chance to make it clear to potential customers that you offer exceptional products and services. Customer testimonials, employee photographs, portfolio of past work, etc. are excellent tools designed to build trust and confidence with customers.
Time is Money
Let people know who you are, where you are, and what you do. How much time do you spend on the phone giving out trivial information? Directions, what products you carry, what products you don't carry, what hours you are open, directions again, the price of some service, how one of your services "works", directions once again, and yes you'll be open until 9pm tomorrow night. With a web site you can educate the public with detailed information about why and how they can benefit from using your products and services, provide names, numbers, addresses, and directions to allow people to get in touch with you. You'd be surprised how much your website will take off your shoulders while simultaneously driving business to you.
Increase Sales & Beat You Competition
Stay competitive, if you're in business then you are in a competition. If your competitor has the power of the web, shouldn't you also? Whether you sell products or services, an excellent website created by Intellisys will increase your sales. Many small businesses who do have websites, have poorly designed sites that often detract from the image of their company. Our professionally designed sites are guaranteed to elevate your business image.
And Last, But not the Least, Why Not?
Today you see dot com addresses shown nearly everywhere on all kinds of media. Many businesses now have some type of web presence, and those that do not may suffer the stigma of being out of the loop. There are a lot of surfers out there, and some of them are probably looking for you. Show that you're a part of this community, as there is a good chance your competition is already on the Web.