These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed
Still not convinced? Here are some reasons professional managed social media marketing should top your to-do list:
1. You get to see your target market, up close and personal. Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).
2. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints
3. Your competition is Tweeting and Facebooking like crazy. The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.
4. It will get you more sales. Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy.
Simply put, social media marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter for marketing. If your business isn’t already active on social networking sites, now is the time to start. Who knows, you could be missing out on sales opportunities right now.
Some Facts:
Social Media Monitoring Consumers are online every day talking about their wants, needs and experiences with businesses. Social Media Monitoring lets you listen to this invaluable information, interact with customers to keep your reputation spotless, and keep a leg up on your competition.
Facebook Marketing
With Facebook still holding the #1 spot as largest social media platform in the world; if you’re not taking advantage of it, it’s time to get involved. And with 80% of US network users preferring to connect to brands through Facebook, your presence is highly requested.
Twitter Marketing
Twitter has grown immensely as a perfect place for small business over the last couple of years. With 67% of users more likely to buy from a brand they follow on Twitter, you could be missing prime opportunities every day you’re not connecting with your audience on Twitter.
Linkedin Marketing
LinkedIn is the largest professional network in the world, and with 50% of its members more likely to purchase from companies when they engage with them on LinkedIn, you could say it’s one smart professional decision to get your business active on the network.
Pinterest Marketing As the social media platform for inspiration and discovery, Pinterest is ideal for businesses that boast visually appealing products and services. With Pinterest generating over 400% more revenue per click as Twitter and 27% more than Facebook, it’s certainly a worthy channel for your business to explore.
Google+ Marketing
Created by the worlds’ most popular search engine, Google+ is consistently growing and evolving. Taking the #2 spot for largest social media platform in the world, this social network not only helps you connect with your audience in a variety of ways, but it also helps you gain valuable credibility through authorship and more.
YouTube Marketing
Not only is YouTube a wildly popular social media channel, it also ranks among the top three search engines in the world. With billions of hours of video viewed each month, and video itself becoming a prime and preferred form of content from businesses, you’ll benefit from showing the world what you can do on YouTube
